Anaheim Ducks' New Broadcasting Strategy for Next Season

The Anaheim Ducks are redefining how fans will experience their local games beginning next season. In a bold move designed to maximize accessibility, the Ducks have announced a shift to a combination of direct-to-consumer streaming and local broadcasts.

The strategy aims to bring Ducks' games to a broader audience throughout their TV market. "We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge," said Ducks president Aaron Teats. "It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms."

The Ducks will broadcast 65 of their games on an over-the-air channel in Los Angeles, specifically Channel 13. This will be paired with a comprehensive streaming strategy. All games will be available regionally on the Victory+ streaming service, which offers a free, ad-supported model, ensuring no cost to viewers. The Victory+ app, ready for download on smart TVs, tablets, and smartphones starting in September, promises a seamless and accessible viewing experience for fans.

This strategic shift sees the end of the Ducks' broadcasting relationship with Diamond Sports Group, whose contract expired at the end of the 2023-24 season. Diamond Sports Group, currently embroiled in bankruptcy proceedings in Texas, will continue to carry games for eight NHL teams during the 2024-25 season and holds agreements with the Los Angeles Angels (MLB) and the LA Clippers (NBA).

The sweeping change doesn’t stop at traditional broadcasting. The new model promises to enhance fan engagement and connectivity. "The Ducks are already a significant content coordinator and have a team president with a broadcasting background," said Jason Walsh, chief operating officer for A Parent Media, the parent company aiding this new arrangement. The aim is to leverage this expertise to offer a robust viewing experience that caters to the diverse Ducks fanbase.

The Ducks’ regional territory for broadcasts includes Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. By providing over-the-air broadcasts on Channel 13 and free streaming on Victory+, the Ducks are ensuring they reach fans across their extensive market without any financial barriers.

Veteran broadcaster Brian Hayward and commentator John Ahlers will remain in the booth, continuing to bring their expertise and familiar voices to the Ducks’ broadcasts. Their presence ensures continuity for fans who have enjoyed their insightful commentary over the years.

This transition isn’t happening in isolation. The Florida Panthers are similarly moving their local broadcasts to Scripps Sports. Meanwhile, the Dallas Stars plan to use the Victory+ platform for regional streaming. These shifts underscore a broader trend in the sports broadcasting landscape towards more flexible and fan-friendly models.

In conclusion, the Anaheim Ducks are taking significant steps to innovate and enhance the way their games are broadcast. By combining over-the-air television and free, ad-supported streaming services, they are removing barriers to access and ensuring that fans across their regional market can enjoy the excitement of Ducks hockey. This forward-thinking approach is poised to set a new standard in sports broadcasting, one that prioritizes fan engagement, accessibility, and a seamless viewing experience.