In an exciting move that nods to their storied past while looking ahead to the future, the Los Angeles Kings have unveiled a new logo inspired by the 1990s Gretzky era. The updated emblem serves to bridge the past and the present, rekindling the magic of a significant period in the franchise's history.
A Nostalgic Yet Modern Design
The Kings' new logo revives the iconic "Chevron" design prominent during Wayne Gretzky's tenure with the team. Gretzky, often referred to as "The Great One," left an indelible mark on the Kings, influencing not just their performance on the ice but also their branding. The redesign aims to resonate with today’s audiences while honoring the team's rich legacy.
Prominently displayed at the top of the new logo is "Los Angeles," which maintains a proud connection to the team's roots. Additionally, an updated version of the original 1967 crown has been incorporated, encapsulating the franchise's history and evolution across decades. This thoughtful reimagining blends classic elements from the early 90s jerseys with modern aesthetics.
A Collaborative Creative Process
The new logo replaces the previous one that was unveiled in 2008 and has been two years in the making. The Kings' organization put substantial effort and collaboration into this redesign, spotlighting the importance of their history while paving the way for future innovations.
Luc Robitaille, a key figure in the project, highlighted the extensive effort and collaboration involved in the logo's creation. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille. He emphasized that the evolution is deeply rooted in the team's 57-year history, and it thoughtfully integrates elements from different eras.
Inclusive Feedback from Players
In a move to ensure authenticity and resonance, the design process involved feedback from both past and current players. Robitaille emphasized, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future.” This comprehensive inclusion aims to create a sense of continuity and connection across generations of players and fans alike.
Kelly Cheeseman, another key member of the Kings' organization, remarked on the collective pride felt across the organization. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman said.
Launch Details and Fan Excitement
Fans eagerly awaiting the new merchandise won’t have to wait long. The new logo will be available for purchase starting Friday, June 21. The launch will take place at the Crypto.com Arena's Team LA Store, where fans can get their hands on gear that symbolizes both the team's past and future ambitions.
By merging classic and modern elements, the Kings' new logo aims to resonate deeply with fans. This fusion honors the past while embracing future possibilities and signifies a thoughtful evolution in the team’s branding. For Kings fans, both seasoned and new, this redesigned logo serves as a powerful emblem of the franchise's rich history and forward-looking aspirations.
Quotes
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Luc Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras." Robitaille also noted, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future.”
Kelly Cheeseman added, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
As the Los Angeles Kings step into this new chapter, their revamped logo serves as a bridge between glories of the past and the exciting possibilities of the future, making it a truly remarkable milestone in the franchise's evolution.